I’m Nick Armstrong and I make marketing fun.
I’m the Geek-in-Chief behind WTF Marketing, a father, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur.
More than anything, I love to make people laugh.
I’ve co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more. My local efforts landed me a prestigious spot as one of BizWest’s 40 Under Forty in 2016, the Colorado Association of Libraries’ Library Community Partnership Award in 2018, and one of ColoradoBiz’s GenXYZ Top 25 Most Influential Young Professionals in Colorado in 2020.
Alongside an amazing team of super-geeks, I built out Fort Collins Comic Con to benefit the Poudre River Public Library District and have raised over $120,000 to date for the Library to encourage youth literacy through comics.
Through WTF Marketing and partner organizations, I’ve served a wide array of happy clients ranging from mom-and-pop shops to Fortune 100’s.
I’ve written three books: Psychotic Resumes, a Gen-Y resume creation and job search guide, Mess Hunter, a children’s book that I also illustrated, and a cookbook called Men in Kitchens: A Good Day to Dine Hard. My marketing writing has also appeared in anthologies alongside business and marketing greats such as Seth Godin, Ash Ambirge, and Leo Babauta.
About My Marketing Work
My work for the Poudre River Public Library District helped to increase Library-card-using households in Fort Collins to 58% in 2014, up from 46% in 2013 – a 12% increase. Our work also helped to increase digital circulation (ebooks, audio books, downloads) by 30% and database usage by 37%.
I founded the Digital Gunslingers in 2009, teaching $5 classes on social media and marketing concepts and donating all the proceeds to the Larimer County Foodbank, creating over 4,484 meals for Northern Colorado families over the span of 5 years. I’ve since taken the show on the road by teaching volunteer classes for the Loveland Center for Business Development.
Just before my son was born in 2014, in a fit of digital nesting, I created a web design firm called Pixelated On Purpose to help small businesses start off on the right foot online.
Early on in 2015, I started Howdy Neighbor Marketing to assist solopreneurs and small business owners with tiny marketing budgets get the most for their money without getting scammed.
About My Work Organizing Events
I love to give smart people a soapbox and a forum to share new ideas. That’s why I served as the co-organizer and curator of Ignite Fort Collins, a speedy presentation event of awesome topics featuring folks from the Fort Collins community. We had 232 talks from the community over 6 years, several of which have gone viral.
I also introduced Northern Colorado and Fort Collins to TEDx, establishing TEDxFoCo on June 25th, 2011. I hosted 3 separate TEDxFoCos since then placing 26 of Fort Collins’ best minds on a global stage. Together with my buddy Kevin Buecher, I brought LaidOffCamp (later CareerCamp) to Fort Collins 9 times, helping hundreds of job seekers find hope in the recession economy between 2009 and 2011. I also introduced PodCamp to Fort Collins in 2010.
Oh yeah, and I also love Audio Drama:
My foray into audio drama started around the campfire with my grandfather and old tapes of The Shadow. In high school, I made audio skits with my friends by (badly) imitating celebrities of the day.
In college, I was known as DJ “St. Nick” on 90.5 FM KCSU in Fort Collins and the host of Two Chicks and Nick, winning a 1st Place Society of Professional Journalists award alongside Best New DJ and Best New Talk Show in 2005. I also served as the station’s Production Director.
Since then, I co-founded the audio drama production group Giant Gnome Productions and now serve as an Executive Producer. I’ve created, written, and produced shows like Star Trek: Dimensions, The 13th Hour, and Frankenstein vs. Dracula. You can catch sneak peeks of my writing and script ideas on this blog.